How to Reduce Bounce Rate in WordPress - TechJordan-solutions
Hold on just a sec...

How to Reduce Bounce Rate in WordPress

What is a good bounce rate?

According to research by RocketFuel, most websites have bounce rates between 26% and 70%. Every number in this range might be considered a “good” bounce rate, depending on the purpose and content of the site.

For example, a website that is mostly dedicated to promoting events might have a higher bounce rate. That’s because visitors often just want to check the time, date, and location of a specific event. An ecommerce site, on the other hand, should aim for a lower bounce rate since they want visitors to shop around. A high number likely indicates that visitors are leaving before making a purchase.

To set an appropriate baseline for your site, you’ll have to consider both the intent of your visitors and the purpose of your content. Once you’ve established your goal, any upward trends indicate that some elements in your site’s design or content aren’t meeting the needs of your target audience.

It could be that your site is slow to load, or that the content of your blog posts isn’t matching up with the headlines. Or maybe your site isn’t responsive so mobile visitors have to zoom in to read the text on your pages.

Whatever the reason, a high bounce rate can provide an impetus to reassess that the design and content of your site are meeting the needs and expectations of your visitors.

In this post, we’ll cover the different ways you can keep your visitors engaged and reduce the bounce rate of your WordPress site. Let’s get started.

Step 1: Analyze your traffic

To reduce the bounce rate of your site, you have to first understand what is causing it to rise. There are countless factors. Maybe some visitors clicked on the wrong page. Maybe others did not find the information they were looking for on the page and left. Others might have found the information they were looking for and left feeling satisfied. One way to gain more actionable insights into bounced visits on your site is to study your traffic

Using Google Analytics, you can see how the age, geographical location, and behavior of your visitors affect their bounce rates. For example, if there is a significant difference between the bounce rates of US visitors and visitors from other countries, then you might try adopting a more global perspective in your content. This could be as simple as including examples of businesses based in other parts of the world.

Or, if new visitors are bouncing at a higher rate than returning visitors, then branding might be an area of improvement to focus on. Could you use your color palette more consistently across your site? Do you have a custom logo? What about a custom footer?

Segmenting and analyzing your site traffic in this way can help you create a clear road map for improving the visitor experience and reducing bounce rates on your site.

Step 2: Improve the Speed of Your Site

No matter what age they are, the country they’re from, or the browser they’re using, today’s online consumers expect fast load times. According to a KISSmetrics report, 47% of consumers expect a web page to load in two seconds or less, and 40% will abandon a website that takes more than three seconds to load.

To meet this consumer expectation, you need a fast site. You can start optimizing your site’s speed by selecting a quality host and lightweight theme. You’ll also want to remove any unnecessary plugins, widgets, ads, external services, and multimedia weighing down your site.

Other best practices for improving the load time of your site include optimizing your images and compressing your GZIP files. You can do this manually or get a tool like WPMU DEV’s Hummingbird Pro to do it for you.

Step 3: Add Navigation Menus

You want to make it easy for visitors to find the content they’re looking for on your site. This will enhance their experience and increase the likelihood that they view more of your pages and stay on your site longer.

Adding navigation menus to the header, sidebar, or footer of your site will help visitors easily and quickly find content on your site.

Depending on your site design, you may want to create a sticky navigation menu for the homepage to save visitors from having to scroll back up to the top of the page to click on another category.

Or you may want to include a search box to ensure that visitors can look up a post or page by keyword. This seemingly simple feature can improve your site’s navigation system and the user experience.

Step 4: Feature Content in the Sidebar

If you decide to add a navigation menu in your header, then you can use your sidebar to feature additional content. Depending on the needs of your site, you may choose to display a list of your most recent, popular, or random posts.

For example, say you already have a lot of content on your site and you publish daily. Rather than display a list of the most recent or popular posts, you may want to display random posts to ensure that visitors can find and view all your posts, no matter when they were published.

Whatever display you choose, featuring additional posts in the sidebar of your site will enable visitors to easily find and click on another post or page. This not only improves your chances of getting more page views and reducing your bounce rate, but it also enhances the visitor experience on your site.

Step 5: Add Internal Links

Internal linking is another way to enable visitors to easily find and read relevant content on your site. Providing links to related content within your blog posts will not only make your site easier to navigate, which increases the chances that readers look at more content and stay on your site longer — it also helps search engines find all of the content you own on a particular topic. This improves your chances of ranking for the keywords associated with that topic.

Because it can keep your bounce rate low and help search engines and readers understand the value and relationship between the content on your site, an internal linking strategy is key for optimizing your site.

Step 6: Set External Links to Open in New Tabs

Imagine that a visitor is on your site and enjoying what they’re reading. They click on a hyperlinked phrase that they aren’t quite familiar with because they want to learn more after finishing your post. But, instead of opening in a new tab or window, the link opens in the same window and redirects them away from your site. Some visitors would simply click back to your site, but some might not.

Setting external links to open in a new tab or window is a simple way to prevent visitors from bouncing from your site. While you can manually set external links to open in a new tab or window, you can also use code or a plugin to automate the process.

Step 7: Make Sure Your Content Is Readable

Readers will only stay on a page if the content is readable. When judging the readability of your site, you need to consider not only what the words are on the page but also how they look on the page.

Begin by removing any instances of passive voice, shortening any long sentences or paragraphs, and adding transition words to improve the flow of the post. You can then add headings and subheadings to better organize chunks of texts. You can also use bullet points to take advantage of white space on the page.

Finally, make sure to add images and videos to keep visitors engaged. Articles and blog posts that contain images get over 90% more total views than those without.

Step 8: Avoid Disruptive Ads

Many site owners use ads to monetize their sites. You can too without worrying about impacting your bounce rate, as long as you make them as unobtrusive as possible. Popups or ads that disrupt the visitor experience might lead to higher bounce rates and negatively impact your site’s rankings.

Back in 2017, Google officially announced that sites using techniques that make content less accessible to a user would not rank as highly. The primary example: showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page.

These types of ads are frustrating for visitors because they make it difficult to access the content that they were expecting when they tapped on the search result.

In short, you can place ads anywhere on your site — as long as you keep in mind that helping users find the content they’re looking for is your first priority.

Step 9: Optimize Your Site for Mobile Devices

Considering that mobile devices account for more and more organic search engine visits every year, optimizing your site for all devices is more than a nice-to-do — it’s a must.

According to McKinsey & Company, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead.

To prevent these visitors from bouncing to your competitors, you need to build a site that’s fully-functioning and responsive. By selecting themes, plugins, and media that are optimized for mobile devices, visitors can have a seamless experience on your site, no matter what device they’re using.

Keep Visitors Engaged on Your Site

Reducing your site’s bounce rate is about more than chasing a number. The real goal is to help visitors have a seamless experience on your site and find value in your content. By implementing the strategies above, you can optimize your site to ensure it meets the needs of your target audience.

Don't forget to share this post!

Anna Fitzgerald

Click Here to Leave a Comment Below
Justin - March 23, 2020 Reply

Long time supporter, and thought I’d drop a comment.

Your wordpress site is very sleek – hope you don’t mind me
asking what theme you’re using? (and don’t mind
if I steal it? :P)

I just launched my site –also built in wordpress like
yours– but the theme slows (!) the site down quite a bit.

In case you have a minute, you can find it by
searching for “royal cbd” on Google (would appreciate any feedback) – it’s still in the works.

Keep up the good work– and hope you all take care of yourself
during the coronavirus scare!

    TechJordan-Solutions - April 6, 2020 Reply

    Thank you, so please do not hesitate to contact me if you wish to create a clean conversion website.

    And please do take care of yourself and stay home.

    Be safe!

alpha femme keto genix canada - April 28, 2020 Reply

Hello! Do you use Twitter? I’d like to follow you if that would be ok.
I’m absolutely enjoying your blog and look forward to new updates.

Keto - April 29, 2020 Reply

Hi there are using WordPress for your site platform? I’m new to the
blog world but I’m trying to get started and set up
my own. Do you require any coding knowledge to make your own blog?
Any help would be greatly appreciated!

Weight loss - April 29, 2020 Reply

Today, I went to the beachfront with my kids. I found a
sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She
placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is entirely off topic but I had to
tell someone!

Keto weight loss - April 29, 2020 Reply

Wow! After all I got a blog from where I be capable of truly take helpful
information concerning my study and knowledge.

Skin Tag Removal - May 4, 2020 Reply

What’s up to all, how is everything, I think every one is getting more from
this site, and your views are nice designed for new visitors.

Adrienne - May 9, 2020 Reply

I think the admin of this web site is in fact working hard in support
of his website, since here every information is quality based information.

Enhanced Keto Pills Shark Tank - May 9, 2020 Reply

I’m really enjoying the theme/design of your web site.
Do you ever run into any browser compatibility issues?
A few of my blog visitors have complained about my website not working correctly in Explorer but looks great in Opera.
Do you have any recommendations to help fix this issue?

Ryan - August 11, 2020 Reply

I go to see each day a few websites and information sites to read articles
or reviews, but this webpage gives quality based posts.

paper writer - August 12, 2020 Reply

Greetings! I’ve been reading your website for some time now and finally
got the courage to go ahead and give you a shout out from Dallas Tx!
Just wanted to tell you keep up the fantastic work!

Nannie - August 12, 2020 Reply

After exploring a handful of the blog posts on your blog,
I really like your technique of blogging. I bookmarked it
to my bookmark website list and will be checking back in the near future.

Please check out my web site too and let me know what you

Sharon - August 15, 2020 Reply

After going over a few of the blog posts on your
web page, I seriously appreciate your way of writing a blog.

I book marked it to my bookmark webpage list and will
be checking back in the near future. Take a look at my web site as well and let me know what you think.

Jonathan - August 16, 2020 Reply

Wonderful article! We will be linking to this particularly
great content on our website. Keep up the good writing.

Christine - August 18, 2020 Reply

My developer is trying to persuade me to move to .net from PHP.

I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am anxious about switching
to another platform. I have heard fantastic things about Is there a way I can import all my wordpress posts into it?
Any help would be greatly appreciated!

Jack - August 18, 2020 Reply

Great goods from you, man. I have understand your stuff previous to and
you are just too fantastic. I actually like what you have acquired here, certainly like
what you’re stating and the way in which you say it.
You make it entertaining and you still take care of to
keep it wise. I can’t wait to read far more from you.
This is actually a wonderful site.

Scott - August 18, 2020 Reply

Hey There. I discovered your weblog using msn. This is a very smartly written article.
I’ll be sure to bookmark it and come back to read more of
your helpful info. Thanks for the post. I will definitely return.

Ethan - August 19, 2020 Reply

What’s Going down i am new to this, I stumbled upon this
I’ve discovered It absolutely helpful and it has helped me out
loads. I hope to give a contribution & assist other users like its helped me.
Great job.

Jeffrey - August 19, 2020 Reply

Howdy! I’m at work browsing your blog from my new apple iphone!
Just wanted to say I love reading through your blog
and look forward to all your posts! Keep up the excellent work!

Mary - August 20, 2020 Reply

You really make it seem so easy with your presentation but I find this topic to be really something which I think I would
never understand. It seems too complicated and very broad for me.
I’m looking forward for your next post, I will try to get the hang of it!

Nicholas - August 20, 2020 Reply

Fabulous, what a blog it is! This web site gives valuable facts to us, keep it up.

Samuel - August 22, 2020 Reply

Good post however , I was wanting to know if you could
write a litte more on this topic? I’d be very thankful if you could elaborate a little
bit more. Bless you!

Jerry - August 23, 2020 Reply

It’s awesome to pay a quick visit this site and reading the views
of all mates on the topic of this piece of writing, while I am also zealous of getting knowledge.

Emma - August 23, 2020 Reply

Hi there! Would you mind if I share your blog with my zynga group?
There’s a lot of folks that I think would really appreciate your content.

Please let me know. Many thanks

Matthew - August 24, 2020 Reply

Greetings from Florida! I’m bored at work so I decided to
browse your blog on my iphone during lunch break.
I enjoy the knowledge you present here and can’t wait to take a look
when I get home. I’m amazed at how fast your blog loaded on my phone ..
I’m not even using WIFI, just 3G .. Anyways, fantastic blog!

Louis - August 27, 2020 Reply

Excellent article. Keep writing such kind of information on your blog.
Im really impressed by your site.
Hello there, You have done an incredible job. I’ll definitely digg it and in my view suggest to my friends.
I am sure they’ll be benefited from this website.

Joshua - August 27, 2020 Reply

I’m gone to say to my little brother, that he should also pay a quick visit this web site on regular basis to
take updated from newest reports.

Deborah - August 28, 2020 Reply

It’s perfect time to make some plans for the future and it is time to
be happy. I’ve read this post and if I could I want to suggest you few interesting things or tips.
Maybe you could write next articles referring to this article.
I want to read more things about it!

Jacqueline - August 29, 2020 Reply

Every weekend i used to go to see this web page,
for the reason that i want enjoyment, for the reason that this this web site conations actually pleasant funny data

Jacob - August 30, 2020 Reply

Thanks for your marvelous posting! I really enjoyed reading it,
you will be a great author. I will always bookmark your blog and definitely will come back in the foreseeable future.
I want to encourage you to definitely continue your great
job, have a nice holiday weekend!

Diana - August 31, 2020 Reply

Howdy! This is my first comment here so I just wanted to give a quick shout out and
say I really enjoy reading your blog posts.
Can you suggest any other blogs/websites/forums that go over the same topics?


промокод при регистрации в 1xbet - September 4, 2020 Reply

I quite like looking through an article that can make men and women think.
Also, thanks for permitting me to comment!

Ann - September 5, 2020 Reply

Have you ever thought about adding a little bit more than just your articles?
I mean, what you say is fundamental and everything.
But think about if you added some great images or video
clips to give your posts more, “pop”! Your content is excellent but with images and clips, this
site could definitely be one of the greatest in its field.
Fantastic blog!

How to Reduce Bounce Rate in WordPress - September 6, 2020 Reply

Hello! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me.
Anyways, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

artrolux più opinioni - September 7, 2020 Reply

It’s very effortless to find out any topic on web as compared
to textbooks, as I found this piece of writing at this website.

William - September 8, 2020 Reply

I am really thankful to the owner of this website who has shared
this fantastic article at at this time.

Adam - September 8, 2020 Reply

Very quickly this web page will be famous amid all blogging users,
due to it’s good content

John - September 9, 2020 Reply

Hello there! Do you know if they make any plugins to help with SEO?
I’m trying to get my blog to rank for some targeted keywords but
I’m not seeing very good results. If you know of any please share.
Many thanks!

Matthias - October 7, 2020 Reply

It is the best time to make a few plans for the future
and it is time to be happy. I have learn this submit and if I
may just I desire to recommend you some attention-grabbing things or tips.
Perhaps you could write subsequent articles regarding this article.
I wish to learn even more things about it!

autobiography apa format - October 8, 2020 Reply

It’s a shame you don’t have a donate button! I’d without a doubt
donate to this fantastic blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to fresh updates and will talk about
this website with my Facebook group. Chat soon! - October 16, 2020 Reply

I like the helpful information you provide in your articles.
I’ll bookmark your weblog and check again here regularly.
I am quite certain I will learn a lot of new stuff right here!
Good luck for the next!

1xbet зеркало 2020 - October 16, 2020 Reply

This design is wicked! You certainly know how to keep
a reader amused. Between your wit and your videos, I was almost
moved to start my own blog (well, almost…HaHa!)
Wonderful job. I really enjoyed what you had to say, and more than that, how you presented it.

Too cool!

работающее зеркало 1xbet на сегодня прямо сейчас - October 20, 2020 Reply

Nice weblog here! Additionally your web site loads up fast!
What web host are you using? Can I am getting your affiliate link in your host?
I want my web site loaded up as quickly as yours lol - October 23, 2020 Reply

These are in fact impressive ideas in concerning blogging.
You have touched some fastidious points here. Any way keep up wrinting.

cheap flights - January 29, 2021 Reply

Hi there! I just want to offer you a big thumbs up for the excellent information you’ve got here on this
post. I am coming back to your website for more soon.

cheap flights - January 29, 2021 Reply

I do accept as true with all of the concepts you’ve introduced
on your post. They’re very convincing and can certainly work.
Nonetheless, the posts are very brief for newbies. May just you please extend them a
bit from next time? Thanks for the post.

cheap flights - January 29, 2021 Reply

I like the valuable info you provide in your articles.
I’ll bookmark your blog and check again here frequently.
I am quite certain I’ll learn plenty of new stuff right here!

Best of luck for the next!

cheap flights - January 30, 2021 Reply

It’s going to be ending of mine day, however before end I am reading this impressive
article to increase my knowledge.

Tresa - May 8, 2021 Reply

It’s nearly impossible to find knowledgeable people for this subject, however, you seem like you know what
you’re talking about! Thanks

Leave a Comment: