7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team - TechJordan-solutions
Hold on just a sec...

7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team

9 Ways to Respond When Your Prospect Asks for a Discount

It's a cool buzzword that encompasses processes with some very practical and effective applications. It's a way to ensure that your messaging, promotion, and outreach are in sync across the different facets of your organization — a means of keeping everyone on the same page to leverage a common, integrated approach internally and project cohesion to prospects.

A tight, well-constructed smarketing effort can have tremendous payoffs, but that kind of process requires careful attention and tracking. There are certain KPIs that are particularly applicable for understanding whether your smarketing efforts are effective and worthwhile.



Here are some key marketing metrics to know for smarketing efforts.

1. Number of SQLs

A sales qualified lead (SQL) is a potential customer who's been vetted by your marketing team and identified as being worthy of follow-up from sales. That typically means they're past the engagement stage of your sales process and might have interacted with your sales efforts in a meaningful capacity — like requesting a demo.

SQL quantity is a KPI that covers shared responsibility between marketing and sales. A prospect's progression to becoming a SQL is, in large part, a byproduct of the efficacy of both your marketing team's efforts and ability to consistently discern more legitimate business opportunities from ones less likely to pan out or have meaningful impacts.

2. Quality of SQLs

The quality of your SQLs is an extension of the previous KPI. It's the percentage of SQLs your sales team accepts. Not every lead a marketing team passes off to sales is going to be worth pursuing. Your sales department is bound to reject a portion of the SQLs they receive.

SQLs don't always fit your qualification criteria. Even though a lead might be interested, there's a chance that their budget, company size, degree of interest, or any other business quality won't be in keeping with your needs or expectations. The quality of your SQLs is a measure of efficiency and understanding between your sales and marketing departments — a crucial metric for tracking your smarketing efforts.

3. MQL to SQL Rates for Different Lead Sources

This metric covers the overall rate at which you're able to turn MQLs into SQLs. Your MQLs are leads that have indicated an interest in your product or service based on how receptive they are of your marketing efforts — ones that have demonstrated enough interest in your marketing materials to seem open to more personal, engaging contact.

MQLs can come from sources like events, webinars, requests for marketing collateral like whitepapers, or engagement with email campaigns. After marketing has identified an MQL, it undergoes a thorough vetting process to determine how legitimate and viable the lead is. If sales deems the lead "qualified" for more contact, it becomes an SQL.

Tracking the rate at which MQLs convert to SQLs by lead source allows you to identify the most effective channels you have for converting leads — an excellent way to determine the aspects of your smarketing strategy worth more investment and attention.

4. Lead-to-Customer Percentage

Your lead-to-customer percentage might provide the most comprehensive, high-level overview of the value of your smarketing efforts. It's the most fundamental metric to demonstrate how effectively your sales and marketing teams are working in tandem to move prospects through each stage of their buyer's journey.

This metric is essentially the sum of several others, including lead-to-MQL percentage, MQL-to-opportunity percentage, and opportunity-to-customer percentage.

Those more specific metrics and give you a picture of where you can stand to improve your smarketing efforts. Lead-to-customer percentage lets you gauge the health of your smarketing efforts as a whole.

5. Average Deal Size

This one is pretty straightforward — "average deal size" means the average size of the deals you make. It's the mean dollar amount your company earns with every closed deal or contract.

This KPI is important in the context of understanding how many deals your marketing and sales departments need to work together to generate to meet your revenue goals.



It can help you set expectations for what you need out of your sales and marketing efforts and informs the projections and goals for most other metrics on this list. If you want to have a benchmark for the work your sales and marketing teams need to put in, average deal size is a solid starting point.

6. Customer Lifetime Value

Customer lifetime value (CLV) is another key metric to keep in mind. It demonstrates the ultimate return on the investments you make in customer acquisition and, in turn, shows whether your smarketing efforts are panning out as well as you hope they are.

7. Marketing Contribution to Closed Revenue

Revenue is one of the most fundamental metrics for giving you a baseline understanding of how your sales and marketing efforts are performing as a whole. It also provides the basis for another important KPI — marketing contribution to closed revenue. That's the percentage of revenue from closed-won deals that started with marketing efforts.

This metric might be the most straightforward indicator of your marketing team's value — the degree to which its efforts are actually impacting your company's bottom line. It's one of the most crucial KPIs marketing teams can use to justify their budgets or understand when they might need to change their approaches.

Smarketing can be a sensible, effective means of creating and demonstrating cohesion across your company. It's a practice with the potential to offer tremendous returns. But ensuring that those efforts are functional and worth your time is often a matter of knowing and tracking the most relevant metrics that provide the clearest insight into what you're doing wrong and right.

Don't forget to share this post!

Jordan Emmmanuel

Click Here to Leave a Comment Below
Timothy - August 11, 2020 Reply

Hi there! This article couldn’t be written any better!
Looking at this article reminds me of my previous roommate!
He constantly kept talking about this. I’ll send this article to him.
Pretty sure he will have a very good read. Thank you for sharing!

1xbet app - August 12, 2020 Reply

It is appropriate time to make some plans for the future
and it’s time to be happy. I’ve read this
post and if I could I want to suggest you few interesting things or advice.
Perhaps you could write next articles referring to this article.
I desire to read more things about it!

essay writing service - August 12, 2020 Reply

Hey there, You have done a fantastic job. I will certainly
digg it and personally recommend to my friends. I’m confident they’ll
be benefited from this site.

Janice - August 15, 2020 Reply

An interesting discussion is worth comment. I believe that you ought to publish more on this subject matter, it may not be a
taboo matter but generally folks don’t talk about these issues.

To the next! Many thanks!!

Walter - August 16, 2020 Reply

Do you mind if I quote a few of your posts as long as I provide credit and sources back to your
webpage? My blog site is in the very same area of
interest as yours and my visitors would certainly benefit
from some of the information you present here. Please let me
know if this ok with you. Appreciate it!

Jack - August 18, 2020 Reply

Quality articles is the important to interest the users to pay a visit
the web page, that’s what this web page is providing.

Jean - August 18, 2020 Reply

Keep on working, great job!

free xbox live codes - August 19, 2020 Reply

Very nice article, totally what I needed.

Roger - August 19, 2020 Reply

Hey! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended up
losing months of hard work due to no back up. Do you have any
solutions to stop hackers?

Andrew - August 20, 2020 Reply

Heya i am for the primary time here. I came across this board and
I in finding It really useful & it helped me out a lot. I’m hoping to provide one thing
again and help others such as you aided me.

Bruce - August 20, 2020 Reply

My family every time say that I am wasting my time here at web, but
I know I am getting experience every day by reading such fastidious content.

Natalie - August 20, 2020 Reply

Howdy! I simply wish to offer you a huge thumbs up for the great info you have got here on this post.
I am returning to your web site for more soon.

Lauren - August 20, 2020 Reply

Someone necessarily help to make significantly articles I would state.
This is the first time I frequented your web page and up to now?
I amazed with the analysis you made to make this actual
submit extraordinary. Magnificent task!

Helen - August 21, 2020 Reply

Hello, I enjoy reading through your article post.
I wanted to write a little comment to support you.

Robert - August 21, 2020 Reply

Hey very nice blog!

Lauren - August 23, 2020 Reply

Thanks for every other informative site. Where else may just I get that kind of info written in such a perfect means?

I’ve a mission that I am just now operating on, and I
have been on the look out for such information.

Joe - August 24, 2020 Reply

What’s up, its fastidious piece of writing on the topic of media print, we all be aware of media is a
fantastic source of information.

Patrick - August 27, 2020 Reply

Wow, this article is fastidious, my younger sister
is analyzing these things, so I am going to tell her.

Brittany - August 27, 2020 Reply

After looking at a number of the articles on your web page, I honestly like your technique
of blogging. I book-marked it to my bookmark site list and will be checking back soon. Please
check out my web site too and tell me your opinion.

Sharon - August 28, 2020 Reply

Thanks for finally writing about > 7 Marketing KPIs to
Keep in Mind When Aligning With Your Marketing Team – TechJordan-solutions < Loved it!

Austin - August 28, 2020 Reply

Hi there, i read your blog from time to time and i
own a similar one and i was just wondering if you get a lot of spam remarks?
If so how do you reduce it, any plugin or
anything you can recommend? I get so much lately it’s
driving me mad so any support is very much
appreciated.

    TechJordan-Solutions - August 31, 2020 Reply

    Hi Austin,

    I usually go through my comments and I trash spam comments or links. If you have a huge audience you should consider using a plugin called Akismet. They would help sort it out.

    Thanks for the support
    JORDAN

Jason - August 29, 2020 Reply

No matter if some one searches for his vital thing, therefore he/she wants to be available that in detail, thus that
thing is maintained over here.

Bruce - August 30, 2020 Reply

I wanted to thank you for this wonderful read!! I absolutely enjoyed every little bit of it.
I have got you book-marked to look at new things you post…

Christopher - August 30, 2020 Reply

Hi there this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually
code with HTML. I’m starting a blog soon but have no coding
expertise so I wanted to get advice from someone
with experience. Any help would be greatly appreciated!

Melissa - August 31, 2020 Reply

Your style is unique compared to other folks I have read stuff from.

Thank you for posting when you have the opportunity,
Guess I will just bookmark this page.

Marilyn - September 5, 2020 Reply

I was suggested this website by my cousin. I am
not sure whether this post is written by him as nobody else know such detailed about my difficulty.
You are incredible! Thanks!

7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team - September 5, 2020 Reply

Highly descriptive post, I enjoyed that bit. Will there be a
part 2?

7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team - September 6, 2020 Reply

We are a group of volunteers and opening a brand new scheme in our
community. Your site offered us with helpful information to work on. You have
performed a formidable activity and our whole group can be grateful to you.

artrolux più capsule - September 7, 2020 Reply

This design is wicked! You definitely know how to keep a reader
amused. Between your wit and your videos, I was almost moved to
start my own blog (well, almost…HaHa!) Wonderful job.
I really enjoyed what you had to say, and more
than that, how you presented it. Too cool!

Megan - September 7, 2020 Reply

Very good blog post. I definitely love this website.
Stick with it!

Kevin - September 8, 2020 Reply

It’s actually a nice and useful piece of information. I am glad that you just shared this helpful information with us.
Please stay us up to date like this. Thanks for sharing.

redirectler.top - September 9, 2020 Reply

It’s in fact very difficult in this active life
to listen news on TV, so I simply use web for that purpose, and get the latest news.

Madison - September 14, 2020 Reply

Wow, this post is pleasant, my younger sister is analyzing such things, so I
am going to tell her.

Heather - September 20, 2020 Reply

Hello would you mind stating which blog platform you’re working with?
I’m planning to start my own blog in the near future but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and I’m looking
for something completely unique. P.S Sorry for
getting off-topic but I had to ask!

example of autobiography about myself - October 9, 2020 Reply

Hello, i feel that i noticed you visited my site thus
i got here to return the favor?.I am trying to in finding things to enhance my site!I assume its good enough to use some of your concepts!!

мелбет среда в плюсе - October 9, 2020 Reply

I was able to find good info from your content.

Rebecca - October 12, 2020 Reply

Howdy! This article could not be written much better! Looking at this post reminds me of my previous roommate!
He continually kept talking about this. I’ll send this
information to him. Pretty sure he’ll have a good read.
Thanks for sharing!

https://topergraphicstudio.net/?p=16727 - October 12, 2020 Reply

Does your site have a contact page? I’m having trouble locating it but, I’d
like to shoot you an email. I’ve got some recommendations for your blog you might
be interested in hearing. Either way, great site and I look forward to
seeing it improve over time.

21 очко пиннакл - October 15, 2020 Reply

It’s impressive that you are getting ideas from this post as well
as from our argument made here.

Patricia - October 16, 2020 Reply

Hi there! I know this is kinda off topic but I was wondering if you knew where I could get a captcha plugin for my
comment form? I’m using the same blog platform as
yours and I’m having problems finding one? Thanks a lot!

зайти на сайт 1xbet - October 16, 2020 Reply

Thank you for the auspicious writeup. It in fact
was a amusement account it. Look advanced to more added
agreeable from you! By the way, how could we communicate?

1xbet казино зеркало - October 19, 2020 Reply

Thanks for your marvelous posting! I really enjoyed reading it, you are a
great author.I will make certain to bookmark your
blog and will eventually come back very soon. I want
to encourage you continue your great posts, have a nice evening!

Emily - October 23, 2020 Reply

I simply could not leave your site before suggesting
that I really loved the usual information a person supply
for your guests? Is going to be again continuously
in order to inspect new posts

1xbet казино зеркало рабочее на сегодня - October 23, 2020 Reply

I’m curious to find out what blog platform you have been using?
I’m having some small security issues with my latest blog and I
would like to find something more risk-free. Do you have any solutions?

severodvinka.ru - November 3, 2020 Reply

It’s remarkable designed for me to have a web site, which is helpful designed for my experience.

thanks admin

diziler - February 1, 2021 Reply

Awesome write-up. I am a regular visitor of your site and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a long time. Eula Martin Kai

dizi izle - February 1, 2021 Reply

Wonderful article! We are linking to this particularly great article on our site. Keep up the good writing. Rosella Bill Daberath

watch series online - February 1, 2021 Reply

Tough to pick one, but the ability to recognize that we live in an indeterminate /probabilistic world would be top of mind. From this, a lot falls out. Probably worth posting on the 8-10 that carry heavy weight. Christian Peadar Dolhenty

dizi - February 1, 2021 Reply

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. Bonny Tannie Charita

watch free - February 2, 2021 Reply

Awesome post. I am a regular visitor of your site and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a long time. Silvana Jasper Cocke

canli - February 2, 2021 Reply

You ought to take part in a contest for one of the most useful websites on the web. I most certainly will recommend this site! Mae Walsh Publus

movie download - February 2, 2021 Reply

An interesting discussion is worth comment. I believe that you need to publish more about this subject matter, it might not be a taboo matter but generally people do not talk about such topics. To the next! Cheers!! Pamelina Fons Giesecke

filmkovasi - February 6, 2021 Reply

Very good article. I definitely appreciate this site. Thanks! Beverlie Thorn Mildrid

dizi - February 8, 2021 Reply

Asking questions are really nice thing if you are not understanding anything totally, but this post gives good understanding yet. Almira Ralph Carlock Angel Homer Scharf

dizi - February 8, 2021 Reply

You made some nice points there. I looked on the internet for the issue and found most persons will consent with your blog. Jennifer Clim Hola

retinol serum - February 28, 2021 Reply

Highly energetic post, I liked that bit. Will there be a part 2?

Leave a Comment: